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Once you have started to get some traffic to your blog, a good way to increase this traffic is to monitor your analytics, keeping an eye out for topics that attract more readers than others. This way, you can start creating more content that your readers want to read.
Although Google Analytics, a free tool you can use on any website, will help you recognize this information, a better option ... if you're using a self-hosted WordPress blog ... is one of the many analytics plugins that are available. These plugins allow you to monitor your traffic right inside your Wordpress dashboard.
This can the be the key to attracting both new and returning readers. Look for trends in which kinds of posts get more traffic than others. Are there topics that are hotter than others? Look to see if it is content or the style in which you wrote those posts that is making them hot reader magnets.
Dig into your analytics and find out what it is about those specific traffic-generating posts that attracts more readers, then repeat whatever that is often.
Sometimes the trend you'll notice is that it is not so much the content that is attracting readers, but the time of the week or day that gets more hits. Knowing this can help you strategically publish your posts.
Take a look at the traffic your blog gets throughout the week. If there is a day or two that get spikes in traffic, those are the days you should be publishing your best posts. This will increase the chances that your posts will be shared, and therefore increase traffic even more.
And along those lines, take advantage of spikes in traffic. When you get a particularly high traffic period, follow it up with a series of high-quality posts that show off your expertise. This will encourage visitors to come back, stick around, comment and share your posts. For best results, act on your traffic spike within 48 hours.
If you would like more information about improving your blog to attract more readers, check out more posts on the subject on my blog at www.carmaspence.com/tag/blogging.
Are you making money as an author or writer? Do you want to be? Are you ready to build your business and platform so that it expresses your creativity, conveys your worth and message authentically and is profitable? Visit www.carmaspence.com to learn more.
NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me ... and you can be a part of my series of profiles of local writers!
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That is why I should go to Credit Karma, since it offers a credit score and credit report online, for free. The company says that it "will never ask you for your credit card number during the registration process or at any other time."
How does it get away with not charging customers, and still remain a viable business? Through another source of revenue: advertising.
That does mean traditional display advertising, but through personalized recommendations that it makes to each user.
Here is how the company describes it on its website:
"Simply put, we do generate revenue through advertising partners, but it may not be the kind of advertising you imagine. Rather, our goal is to provide personalized offers that we think might be helpful to you based on your current credit situation," Credit Karma wrote.
"Credit Karma recommendations are based on powerful algorithms that find products based on your credit profile. These offers may include refinancing options if you look like you might be overpaying for a loan, or credit cards that could help you optimize your savings and earnings (just to name a few)."
Given how those recommendations are based on each individual's particular needs and profile, Credit Karma believe it is in a unique position to connect individuals with the right services for them.
"We want the credit products our members see on the website to be interesting, relevant and something they may qualify for. Subsequently, members can have much better approval chances than applying cold and banks are left turning down fewer applications," Greg Lull, Head of Consumer Insights at Credit Karma, wrote in a blog post.
"It sets up a business model for us predicated on the success of both our members and business partners. We get paid when we give our members the most benefit."
The company's partners include, "most of the largest national banks, credit card providers and financial institutions are Credit Karma members and we hope to gradually extend our reach to a regional and local level too," a company spokesperson told me.
However, the company would not go into more detail about how exactly the recommendations work; whether Credit Karma gets paid per recommendation, or per action, say if the user actually signs up for that credit card or opening an account with the bank.
"How Credit Karma gets paid depends on the partner, and the specific arrangement," the company spokesperson told me.
Founded in 2007, Credit Karma offers many of the same features that other services offer, such as bill reminders, alerts, personalized debt management recommendations, and spending breakdowns to show users where their money is going. The site also offers a comparison feature that lets users compare interest rates on their credit cards and loans of all types.
But the major difference between Credit Karma and other personal finance tools is its focus on credit ratings. Credit Karma says that it offers users a more complete picture of their credit, which is missing from a lot of other personal finance sites.
It's raised $368.5 million in funding, including a $175 million round earlier this week, which valued the company at $3.5 billion,
Investors in the company include Google Capital Susquehanna Growth Equity Ribbit Capital, Felicis Ventures, QED Investors, Founders Fund SV Angel, Tiger Global Management, Valinor Management and Viking Global Investors.
(Image source: creditkarma.com)
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Amy Poehler keeps it informal for the 2015 Del Close Improv Comedy Marathon Press Conference held at the Upright Citizens Brigade (UCB) Theatre on Sat. night (Jun. 27) in NYC. The- 43-year-old actress & comedian was joined by Sat. Night Live pals Bobby Moynihan & Horatio Sanz, in addition to The- Unbreakable Kimmy Schmidt's Ellie Kemper. "If the goal is doing acceptable stuff and working with your friends…if you're doing in that then you're succeeding," Amy told the gang (via People). "If the goal is to be well-known and make cash – then you're in real trouble." Amy added, "It happens rarely and when in that is your goal – being well-known and making cash – then you're not paying attention to the things in that will make you money." 15+ pictures inside of Amy Poehler, Ellie Kemper, and much more at the event… Like - on Fb From the Net Also on -
Read more on this topic…Amy Poehler Says If Your Goal in Comedy is to Be Famous & Make Money 'Then You're In Real Trouble'
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That is why I should go to Credit Karma, since it offers a credit score and credit report online, for free. The company says that it "will never ask you for your credit card number during the registration process or at any other time."
How does it get away with not charging customers, and still remain a viable business? Through another source of revenue: advertising.
That does mean traditional display advertising, but through personalized recommendations that it makes to each user.
Here is how the company describes it on its website:
"Simply put, we do generate revenue through advertising partners, but it may not be the kind of advertising you imagine. Rather, our goal is to provide personalized offers that we think might be helpful to you based on your current credit situation," Credit Karma wrote.
"Credit Karma recommendations are based on powerful algorithms that find products based on your credit profile. These offers may include refinancing options if you look like you might be overpaying for a loan, or credit cards that could help you optimize your savings and earnings (just to name a few)."
Given how those recommendations are based on each individual's particular needs and profile, Credit Karma believe it is in a unique position to connect individuals with the right services for them.
"We want the credit products our members see on the website to be interesting, relevant and something they may qualify for. Subsequently, members can have much better approval chances than applying cold and banks are left turning down fewer applications," Greg Lull, Head of Consumer Insights at Credit Karma, wrote in a blog post.
"It sets up a business model for us predicated on the success of both our members and business partners. We get paid when we give our members the most benefit."
The company's partners include, "most of the largest national banks, credit card providers and financial institutions are Credit Karma members and we hope to gradually extend our reach to a regional and local level too," a company spokesperson told me.
However, the company would not go into more detail about how exactly the recommendations work; whether Credit Karma gets paid per recommendation, or per action, say if the user actually signs up for that credit card or opening an account with the bank.
"How Credit Karma gets paid depends on the partner, and the specific arrangement," the company spokesperson told me.
Founded in 2007, Credit Karma offers many of the same features that other services offer, such as bill reminders, alerts, personalized debt management recommendations, and spending breakdowns to show users where their money is going. The site also offers a comparison feature that lets users compare interest rates on their credit cards and loans of all types.
But the major difference between Credit Karma and other personal finance tools is its focus on credit ratings. Credit Karma says that it offers users a more complete picture of their credit, which is missing from a lot of other personal finance sites.
It's raised $368.5 million in funding, including a $175 million round earlier this week, which valued the company at $3.5 billion,
Investors in the company include Google Capital Susquehanna Growth Equity Ribbit Capital, Felicis Ventures, QED Investors, Founders Fund SV Angel, Tiger Global Management, Valinor Management and Viking Global Investors.
(Image source: creditkarma.com)
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Financial results press conferences rarely set pulses racing, even when the company concerned produces cars as exciting as McLaren's. So while we can tell you that McLaren turned more than £495.5 million [$780 million] last year and made a pretax profit of £15m [$23.6 million], and also invests an impressive 20 percent of its revenue back into research and development, we were more stimulated by a chance to talk to company CEO Mike Flewitt about his plans for the next 'ultimate' car to follow the P1 GTR.
This was basically a continuation of the conversation we started at the Geneva auto show this year, and although Flewitt didn't obligingly reveal the corporate model plan for the next decade, he did confirm that, P1 GTR aside, we will definitely see a roadgoing 'ultimate' car to follow the P1.
"Some will be track and some will be road," he said. "There's demand for both, but the demand for a road car is far bigger—100 to 500 units, depending on the car. For a track-only variant I would say it's 25 to 50."
Whatever McLaren builds it will use the existing component set, including almost certainly the twin-turbocharged V-8 engine that sits at the heart of all the company's products. But Flewitt also said that lower-volume production gives the possibility for radically different design: "We could certainly do a completely unique carbon tub if it's very low volume. You wouldn't need to invest in tooling, you could do a handmade tub. But we'd probably never go more than about 20 to 30 percent completely unique content. Delivering an ultimate experience is about more extreme aero, a more extreme driving experience, but I'd say it was a focused appeal, not necessarily just an extreme track car."
Flewitt confirms that McLaren is already thinking hard about what should follow the P1 GTR, but insists no decision has been made yet. Another company insider indicated we will probably have to wait until after the launch of the P14—code for the replacement for the 650S—to see the next Ultimate Series car, meaning at least 2017.
"We do have one car we're working on conceptually at this stage, but it's just on paper and as a virtual model," Flewitt told us. "We've got the concept of what we want to and we're working on the rest."
He also admits that buyers are going to expect any future Ultimate Series cars to be faster than the last models, a major ask when it comes to going beyond the P1 and P1 GTR: "We would have to be very brave not to get faster, because that's the way the market tends to move. We would love to do a car that's just cut down, maybe 1200 kilograms [2650 pounds] and with no regard for top speed—great aero, light weight, and a total focus on drivability. But would we get panned in the press if we did that, if we produced a car that couldn't match the performance of the last car? It's a real risk."
With the P1 utilizing electrification, we can expect hybrid powertrains to play an increasing role in almost all the company's future products. But, interestingly, Flewitt refused to confirm that a hybrid system was a prerequisite for every Ultimate Series car.
"Not necessarily at the moment, but looking 10 years into the future I'd say definitely. It's going to become an integral part of the powertrain and if you go far enough out I think you'll find the internal-combustion engine becoming less significant, one day potentially nothing more than a range extender. That's the way the whole segment is moving."
As always, exciting times in Woking.
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1. Image AdsI started making money all those years ago through Google AdSense ads. My blog is hosted on Blogger, and the ads fit into my template like a glove. When my site gets lots of traffic, my revenue is higher (you get paid a varying amount per click), and the inverse is also true. In more recent years, I've had mixed experiences with these ads. I've definitely made less money despite similar traffic rates, which is why I've ultimately diversified.
Alternatively, you can se ek out advertisers on your own. For example, craft bloggers might get shops from Etsy to sign on for ads at monthly rates. Local blogs might attract area businesses for support, and so on. You'll need a spot on your sidebar to display the ads to drive traffic to their sites and get the artwork from your advertisers in the form of a JPEG. I've seen bloggers set up contracts for this type of advertising on one month, quarterly, or yearly commitments. Some also offer different sizes at different prices.
2. Ad NetworksWhen I noticed my AdSense ads weren't performing optimally anymore, I shopped around for a publishing network. I chose BlogHer, which is now known as SheKnows, because I liked the community of women writers and several of my friends had shared good experiences. Like many networks, I had to apply, be accepted, and sign a contract. In the years since, I've been pleased with my decision.
Networks require bloggers to place a banner or sidebar ad in prime real esta te on their sites. In return, bloggers get opportunities to write sponsored posts and do paid reviews for campaigns the team coordinates on their behalf. Another popular ad network I've heard great things about is Federated Media. Truth is, there are many out there — so be sure to read all the fine print before signing.
3. Product ReviewsBloggers who don't want to join special ad networks can also seek out sponsorships on their own. This process might require some hunting time or — occasionally — companies might contact you directly about certain campaigns they'd like to run. Payment can vary wildly from free products/services to several thousand dollars depending on the arrangement.
Whenever I do a review outside of my network, I make sure to have a contract with all the details and conditions written out clearly. Don't be shy about setting your price. In the beginning, you might want to just do plain reviews of products in exchange for the free product. As your site gains more traffic and popularity, you can start setting rates and negotiating. Above all, it's important to give true thoughts and opinions in any reviews — no matter the pay. Otherwise, you might lose the trust of your readers.
4. Affiliate LinksThere are lots of different stores and marketplaces with affiliate programs across the web. One of the most popular with bloggers is Amazon Associates. Of course, there are many alternatives to Amazon if you'd rather stick with something more specific, too. The way it works is anytime you link to a product using your referral code, you'll earn a percentage back if your readers purchase that item (and sometimes other items in that order).
Adding affiliate links to your blog is easy, but take care not to oversaturate your content with products. Instead, consider occasional shopping posts where you recommend some of your favorite items or review things you own and enjoy. That way, your content is helpful to your readers and not just a big referral link dump.
5. Text Link AdsI've never personally used text link ads, but I have received emails with offers. Usually these arrangements involve linking a few words on a certain post to a designated site. Payments can range from $25 to several hundred in the offers I've received. There are also sites like LinkWorthwhere you can sign up to get opportunities for your site.
Be careful with this type of advertising because the sites linked often have little to do with your blog's actual content and, therefore, can seem inauthentic. Regardless, bloggers can make a good sum of money through this type of advertising.
My best advice to any blogger looking to monetize is to write first and make money second. If you are new to blogging, take care in creating unique, thoughtful content that will engage and entertain your readers. The rest can come later once you've built the relationships.
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Harry Bott is a director of Mediahawk, which provides call-tracking solutions to more than 20 per cent of the AM 100 and a number of manufacturers such as Kia, Vauxhall, Citroen and Hyundai. Bott works with dealers to help them improve their response and conversion rates to sales and service enquiries.
These days the telephone is becoming the most important part of the customer journey, with calls providing the highest-quality leads. BIA Kelsey research found that 65 per cent of Fortune 500 companies stated that phone leads are their best-quality lead source and 61 per cent of mobile phone searches resulted in a phone call.
With this in mind, the telephone is an incredibly important response tool for dealerships, because studies have shown customers looking to buy higher-priced items, such as cars, will tend to call a business.
However, on average dealers don't answer five per cent of their inbound sales calls. Although that might seem like a small percentage to some, in this sector, one purchase pays big dividends, so closing those five per cent of lost leads can pull in even more revenue. Potential customers want a fast and polite response, and dealers who are responding to sales enquiries within two hours have, on average, a one per cent higher ROS compared to dealers who are unresponsive.
By using call-tracking software to track your inbound calls, you're able to gain vital insight into dealership performance, giving you the tools and key performance metrics you need to increase your return on sales.
Here are five tips for helping automotive dealers increase sales through their number one tool: the telephone.
1. Cover your basesIs your business resourced to handle your sales calls? 97 per cent of all calls to a dealer are within office hours (8am to 6pm). Monday mornings are the busiest time for calls, so you'll naturally want to ensure you have enough staff to answer and follow up these calls.
But what about the three per cent of calls that come through to a dealer between 6pm and 8am, or on Sundays? Call tracking allows you to set up missed-call alerts. These alerts work by automatically sending an email to registered users or sales teams every time a phone call is missed, so you won't lose any potential leads.
2. Response management is vitalWhen a customer is considering spending their money with you, it goes without saying they want to be treated with respect.
With today's technology and availability of broadband, tablets and smartphones, consumers already know about a retailer's offering before they enter the buying environment, so retailers need to up their sales game.
Research shows 18 per cent of customers will not buy from a retailer if the quality of their initial phone call is not up to scratch. Another 75 per cent will go on to make a purchase within 48 hours of the initial call.
Retailers have only a small window to convince a consumer to purchase from them; the modern car buyer remains undecided right up until the last minute, and 82 per cent don't even buy the car they initially set out to purchase.
With the telephone being the prime initial touch point for a business, understanding your call handling is vital in the quest to improve your customer service and boost sales conversions.
3. Recording calls can provide crucial insightCall tracking can give you valuable insight into how your business handles inbound sales leads and what needs to be improved. For example, did you know that an average of 20 per cent of sales calls do not get past reception to a sales person? Or that 65 per cent of sales leads are not recorded on a dealer management system within 24 hours of the initial enquiry?
By recording and reviewing calls, you can identify how many calls you receive from marketing that are actually sales calls. These calls can be linked to completed sales so a true conversion rate can be calculated, allowing you to build up an accurate picture of how influential your marketing and call handling is.
4. Tightening process flows directly to the bottom lineCall tracking offers a direct link between marketing effort and sales outcomes, providing you with insight to direct your marketing spend more effectively. This can help you determine whether you have sufficient leads, and if the money being spent in certain areas of marketing is a worthwhile investment.
According to our research, the top five sources of qualified sales calls come from a dealer's own website, the manufacturer's website, Auto Trader, Pay Per Click, and targeted direct mail. Plus, 30 per cent of calls into a dealership are generated through Google Maps.
Call tracking enables you to count calls and monitor the quality of sales leads for every marketing channel you utilise, and identify which channels either need reviewing or aren't working for you.
Mobile phones now account for 45 per cent of telephone calls to dealers. However, up to 75 per cent of all sales calls across all sectors now come from mobiles, so there is the potential to attract extra calls through proper mobile website optimisation.
The largest benefit is, of course, an improved sales process. A tighter process and quick and courteous responses will increase your customer satisfaction. A happy customer is likely to tell their friends of their positive experience, creating a virtuous circle, and over time, improved ROS results.
5. The need for speedAs part of our recent research commissioned by Auto Retail Network, we mystery shopped the AM top 50 retailers and the top 10 car supermarkets. They were measured on their speed of response, and had their response rates compared to their ROS as provided on their most recent reports and accounts.
The results showed that more than 50 per cent of the companies are yet to respond, with only 10 per cent responding within two hours. Those who did not respond have an average ROS of less than one per cent, while those who responded within two hours had an average ROS of nearly two per cent.
Mediahawk also found that while 88 per cent of calls are answered within 10 seconds, 81 per cent of callers hang up within just 20 seconds, with a mere seven per cent of callers willing to wait more than 40 seconds before they hang up – meaning you simply cannot afford to keep your customers waiting.
Dealers are aware they have a problem with response rates; the challenge lies in changing processes. Call tracking provides evidence of the need to change, and provides the tools required to manage the change.
By embracing call-tracking technology you'll be able to view valuable insights into your business and improve on weak spots. On average, 10 per cent of calls from websites are sales calls and, by focusing your attention on supplying a fast response to potential customers, you're likely to see a higher return on sales.
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On superunleaded.com – The Weirdest Things We've Spotted On Google Street View
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It's the story of a selfish millionaire whose sole aim in life is to make even more money. One day, he comes across a mysterious book at a friend's house. The book claims that by concentrating on a candle flame, he can train himself to read a playing card from the reverse side. He wants to use this skill to beat the casinos, so he starts training as hard as he can.
Day after day, night after night, he concentrates on the candle. He continues training for more than two years, never leaving his flat. Finally, he succeeds: He could read a playing card from the back in four seconds flat. With his newfound powers, he heads to the casino. Over the course of one night, he wins 6,600 pounds (this story was set in London). He could have won more, but he limited his winnings so that he would not draw attention to himself.
Even though he now has the power to earn as much money as he wants, he finds himself in an unexpected situation: He no longer cared about the money.
So the next morning, he walks out to his hotel balcony and chucks all his winnings into the street, to the delight of the crowd below.
The Wonderful Story of Henry Sugar is a great story, but it can also teach us some valuable lessons when it comes to our own pursuits.
We All Start Because We Want ValidationLet us be honest.
Like Henry Sugar, a lot of us get motivated to pursue something because of our need for external success: Money, fame, admiration, power, etc.
The whole reason why I started on this personal finance journey was because I wanted to be rich. As in roll-up-to-a-club-in-my-Porche-and-get-a-VIP-table rich. Yes, my ambitions as an 18-year old were embarrassingly influenced by Hollywood.
So what did I do? I started reading about investing. I bugged my dad to teach me trading. I built Excel models and read technical books. I did everything I could to learn how to get rich, driven by my superficial desire to own a Porche.
Life coaches and other woo-woo gurus will frown upon these motivations. They'll say things like, "You should do something because you truly want to use your PASSION to make the world a better place!" or some B.S. like that.
But let us not kid ourselves here. These "superficial" achievements are the very reasons why most people start off in the first place!
These are not "bad" motives per se. They're simply our natural desires for external validation. And often, they are the push we need to get started.
But a curious thing happens after that.
Learning To Respect The CraftPhoto courtesy Flickr user Pictures of Money
Let us go back to my 18-year old self who wanted nothing more than to get rich so he could afford bottle service.
I learned trading, tried it for years, and lost thousands of dollars. Then I switched to index investing, had some success, and eventually started teaching people about it. As I made more and more progress, a strange thing happened to me: Money became less and less important.
I do not mean it in a "I can now throw money in the streets" kinda way. But it is more like I no longer tie my sense of self-worth to the value of my portfolio. I know that my investments fluctuate, and I have come to respect the craft of being a disciplined investor and growing my wealth over the long term.
For those of you who've spent some time honing a skill or becoming great at your career, I suspect that you might feel the same way.
You might have started off because you wanted to achieve some material goal: Whether it is a glamorous job, or a fat pay cheque, or an audience of ten thousand raving fans.
But as you get better at your craft, as you understand the nuances of your chosen discipline, you learn to respect it. You learn to appreciate the journey. And just like Henry Sugar, the material rewards that you were striving so hard for will eventually diminish in importance.
Do not Vote For MeI see the Henry Sugar Effect in my blogging.
Last week, I found out that I was one of the top 10 finalists for "Best Topical Blog" in the Singapore Blog Awards. (It's funny, because up until last month, I'd never even heard of the Singapore Blog Awards)
Three years ago, when I was obsessed over my traffic and subscriber numbers, I would have killed for this opportunity. Fame! Fortune! Getting invited to a glamorous event with free ice cream!
I am guessing that a lot of these finalists are harnessing their huge followings right now to vote for them. "Vote for me so that I can continue to write better blogposts for you!"
But after more than three years of blogging, it is not that big of a deal to me.
I am not saying that I have already "made it" in my blogging life. Far from it. But I am saying that these external validations don't really carry much weight for me anymore. Even if I was not shortlisted, I will still wake up tomorrow doing the same thing that I have done for the past three years: doing my best to write great content.
So do not vote for me.
No, this isn't some "I claim this isn't important but I actually secretly want you to vote for me" reverse psychology tactic.
Instead, remember the Henry Sugar Effect.Somewhere out there, there is a new and enthusiastic blogger who needs the external validation because he/she is just starting out. There is nothing wrong with that. Give your vote to that person. Give it to someone who writes high-quality, engaging stories. Remember that when someone is just starting out, they often just need a little encouragement.
Me? I'll continue blogging because I love it. I love helping other young people hatch a rich life. I love getting emails from readers talking about how an article inspired them to take action to improve their lives.
That's what motivates me. That is what gets me up in the morning.
That, and free ice cream. You cannot go wrong with that.
This article was written by Lionel Yeo, originally published on Cheerful Egg and reproduced here with his kind permission.
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