Moving Your Brand Forward Through #Marketing

Moving Your Brand Forward Through Marketing Whatever business you're into, succeeding and making major moves without getting yourself a marketing strategy is virtually impossible. The life and viability of a business both depend largely on the efficiency of the company's marketing campaign. read moreContent Marketing: Building On The Blog One of the hottest new trends in content marketing is short, informative videos. This is one of the best ways to establish a personal connection with your audience. Through our videos ... and engagement to our brand. Moving from digital marketing to ... read moreMarketing Kangaroo Based in Ballston Lake, NY, Marketing Kangaroo doesn't just want to move your brand forward, they want it to LEAP forward ... The professionals at Marketing Kangaroo are storytellers, and through social media posts, blog posts, and campaigns, they will ... read more

7 content marketing trends for 2018 Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today ... Are they right for your brand? "There's no shortage of channels for reaching customers today," says Ann Handley ... read moreAlexa Wants You to Talk to Your Ads When the craving hits, you can place an order via Twitter, Slack, Facebook Messenger, SMS, your tablet ... but for forward-thinking brands they do hold value. No matter how basic the interaction, connecting with a customer through voice provides a trove ... read moreHow to promote your brand on Reddit Get familiar with Reddit by reading through old AMAs ... As an expert, your opinion is valuable and can establish you as an authority in the field. There are lots of moving parts, but Reddit can be a huge marketing windfall when building awareness and ... read more6 Holiday Marketing Tips and Ideas for Small Businesses This time of year, there are holiday marketing campaigns ... It's a heartwarming, moving commercial and showcases how Apple communicates their brand and their mission effectively through the prism of the holidays. Get your customers involved Big ... read moreWho Is Lucky Enough To Get Your Nominations For A Coveted WWRS 2018 Industry Award? Make your plans now, to attend the most anticipated annual radio, music, social/digital conference - WORLDWIDE RADIO SUMMIT 2018, all designed to keep radio moving forward ... exploring what the ideal GM, PD (Brand Mgr), Sales Mgr. of today and the ... read moreHow a Welsh jeans firm became a cult global brand Fast forward 10 years ... you had to have a huge budget in order to tell your story," he says. "In effect you were locked out of telling that story because the costs [of advertising and wider marketing] were too high. But social media has actually allowed ... read moreThe Future of Marketing Still Requires The Human Touch More sophisticated marketers will move beyond calling out customers' names in emails and relying on automated birthday reminders and shift to building real human connections through more immersive experiences that truly focus on delivering a brand's ... read more

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This Is What it Really Takes to Make it as an Influencer

"'How could you leave that and go and paint and think painting is going to bring you money'?" Asiyami Gold is recalling her parents' reactions when she told them she was quitting nursing school at age 22 to pursue an undefined artistic endeavor. "They didn't understand. It's very foreign."

Following years of hard work and financial uncertainty, the 26-year-old is now a full-time Instagrammer, model, designer, and photographer with more than 160,000 followers. Gold spoke about the biggest misconceptions people have about being an influencer and why she ultimately wants to give back to Nigerian children who — like her — weren't able to nurture creative instincts while young.

Asiyami Gold quit nursing school to pursue her artistic endeavors, but her parents — at first — were not supportive of her dreams.

Asiyami Gold

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You've been described as a visual storyteller, an artist, a photographer, an artistic creator, and, obviously, an Instagrammer. How would you describe yourself?

I would say that I'm more of a creator or creative.

But at first, you thought you wanted to become a nurse. What made you change your mind?

I had tricked myself into believing that's what I wanted to do with my life. I had a Tumblr, and on Tumblr, you get to reblog beautiful images of people, and I was just fascinated by the fact that people could create such beautiful imagery and I wanted to replicate that. When I got on Instagram [when I was 21] I saw more of it but I didn't see anyone who looked like me. So I began to wonder, "This aesthetically pleasing and beautiful lifestyle I'm drawn to — is it only attainable by people who don't look like me?" So I decided I wanted to give different perspective to women of color. I decided to quit nursing school.

Gold says she and her father, who emphasized education above all else, did not speak from the time she quit nursing school until earlier this year.

Asiyami Gold

What's it like to tell your family, "Uh, hey, I'm quitting nursing school?"

My older brother had always told me to do what I wanted to do instead of trying to please mom and dad. He said they'd figure out how they can fit into [my] life plans. So he was excited. My mother was not.

And your dad?

My dad and I actually didn't speak until this year. I'm from Nigeria, and those with Nigerian backgrounds know that to our parents, education is the most important and most valuable thing you could ever achieve in your life. So when you work that hard and then you have this daughter who wants to now be an artist, to them it's like saying you want to be an astronaut. They don't understand.

What led him to a change of heart after so long?

Last year, his sister died. So when I reached out to him last December, he was a bit more receptive. In [the first e-mail he sent me in years], he was very open. At the end of the day, his sister's death made him realize our relationship was important. He still brings up that he wants me to go back to school, though.

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What did you do after you quit nursing school?

I moved to New York from Georgia. A friend who lived in Harlem told me I could stay with her for the first two weeks. I remember on the way to New York I was reading The Alchemist for like the fifth time and I remember praying and I said, "I just need a sign to know that I'm not making one of the biggest mistakes of my life." I got to New York on a Thursday, and that Friday, at my new job at the Urban Outfitters in Williamsburg, I checked my e-mail, and [there] was a message from Gap. They wanted me to be one of their Atlanta photographers for a children's project.

How'd they find you?

They'd seen my Instagram. I had about 20,000 followers from sharing my adventures and had been on Instagram for two years by then. But at the time, I didn't know this influencer thing was … a thing. From then on, though, it wasn't as easy as I thought it would be.

What difficulties have you encountered?

I honestly don't think I get to book as many jobs as most [white lifestyle influencers do]. I usually ask people, "Hey, how much are they paying you for stuff?" And I've learned a lot of times, when brands come to me, they offer me the lowest amount. My [white] friends [who book similar jobs] tell me, "Oh yeah, I was offered about $5,000-$10,000." But with me, the offer normally comes in around $2,000. So I always have to figure out how I can talk my way up and show people, "Yes I'm actually valuable. And I'm exposing you to a different market, you know?"

Gold says that sometimes companies try to offer her less money than her white counterparts, so she has learned to talk herself up and prove how valuable she can be to certain brands.

Asiyami Gold

How about once you're on set?

One of the most difficult things I face is working with makeup artists [who] don't understand black skin. We're not all Lupita Nyong'o's skin color — there are variations of shade. I end up having to do my makeup myself because I want to look like the me that [the brand] approached to do this campaign, not a different me.

Who else treats you differently on set?

When brands select a person of color, you become the exception. There's no one else in the campaign [who] looks like you. It's a lot of pressure for one person to make sure you don't mess things up for your entire race. Other [white] influencers, they're kind of used to this. The vibe I get from them is, "What is it about you that made them pick you for this campaign?" It makes it weird to have a nice energy on camera.

Young women often reach out to Gold telling her how her career path has inspired them to achieve their dreams.

Asiyami Gold

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What kind of feedback do you get from followers who feel represented by seeing you on Instagram and in major campaigns?

I get a lot of e-mails and DMs now from young women who say, "Your parents aren't extremely wealthy, you worked hard for everything that you've accomplished thus far. So if I'm able to work hard despite the bigotry and whatever, racism, whatever it may be, I can still achieve something." For me, that's one of the most valuable parts of being on the other side. You get to give people an insight to this lifestyle that you're living.

Why do you think you're getting more feedback in that vein?

YouTube has been an incredible platform for women of color who are makeup artists, but when it comes to lifestyle blogging, there are only a few of us. I see a lot more women [of color] creating the lifestyle they want for themselves [than when I first started] and I'm so happy about that, but there's still only a few of us.

What is the biggest misconception people have about influencers?

You [can] go through a month, two months, three months of not knowing where your daily bread is coming from. Sometimes you have to save that $5,000 you got for the next five months, because you don't know when you're going to make money [again].

The constant uncertainty must take a toll.

I tell people, if you're not 100 percent committed, don't do it. For [years], I ate noodles every single day, and it became my favorite meal. I remember people would invite me out, but I was so ashamed to go out because I had no money to buy food. I get those e-mails, those DMs a lot that are like, "Oh, I really want to just quit what I'm doing right now and pursue my creativity," and I'm as transparent as I could possibly be. I let them know it took me at least three years to get to a point in my life where I feel stable, emotionally and financially.

When Gold travels to places like Indonesia, where this picture was taken, she often snaps lots of photos so she has plenty of content to fill her feed.

Asiyami Gold

How have you made $5,000 work for you over the course of a few months?

If I have $5,000 and I know I'm not going to be making a lot of money in the next three months, I want to travel. I will probably travel to Mexico. There are a lot of beautiful places there that are inexpensive. I would probably stay for, let's say, five days. I would probably stay at an Airbnb. I would go with maybe 20 outfits and take pictures of all those outfits to help me keep up with my content for my account, and I would come back home and make my money work for me. I would pay my rent and my bills. It's important to keep content coming, because you book more jobs.

What's the end game?

As a child, I was always so excited about going back home [to my village in Nigeria] and meeting my cousins who were not as fortunate as we were and spending time with them. I went back home for the first time last year and I got to see these people again, and no one had jobs. They have no way to feed their families. I want to go back and build my own creative academy, maybe 10 years from now or whenever the money comes in. It'll be a place where kids like me, who were gifted at art, a place to learn. I want to grow to the point where I can give and continue giving and not feel bad about how much money I have left in my bank account. I want to be like the black Martha Stewart.

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This interview has been edited and condensed. A previous version of this interview stated Gold first got on Instagram when she was 17. She was 21 at the time.

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Source: This Is What it Really Takes to Make it as an Influencer

#Food #Blogging Turning Into A Serious #Business

Food Blogging Turning Into A Serious Business With the advent of this digital era, blogging which used to be a mere hobby or time pass has turned into a serious business for some. Not many years ago, that we hardly knew any blogger coming into the limelight but now for many it is their bread and butter. read moreIndian Food Bloggers Earn as Much as 20 Lakhs. A Month. With the advent of the digital era, blogging which used to be a mere hobby or time pass has turned into a serious business for some ... Within the universe of blogging, food blogging is something which more and more bloggers are gravitating towards. read more9 Hobbies You Can Turn Into Serious Cash If you enjoy concocting new recipes or whipping up cupcakes by the dozen, you have the potential to earn some serious cash. That's because food service ... you can turn your passion for pet care into an actual business opportunity. In some cities, for ... read more

Should We Have a Meat Tax? But there appears to have been a serious shift ... back into compliance, than bean counting ." Earlier this year we asked: "How Much Damage Could Scott Pruitt Really Do at EPA?" Turns out that if things continue ... read moreA Day in the Life of a Full-Time Fashion Blogger The first sequence of questions I typically get asked when people find out I have a blog are ... didn't have food), catch up with my roommates, and open all of my new mail. Then I'll post another Instagram and dive back into work. read moreBlogs don't just aid business, they become one In Central Florida, that has meant bloggers who cover topics as wide-ranging as Disney, food, fashion and travel, along with many others. FLBlogCon organizer Bess Auer, who trains bloggers through her website Gotta Get Blogging ... turn it into a business ... read moreThe "Food Babe" Blogger Is Full of Shit I now run my own blog, Science Babe ... When people like me go into a restaurant, we're at the whim of a waiter who may have just served twenty fussy assholes from the Food Babe Army who think that gluten causes your spleen to turn radioactive, or whatever ... read more9 Hobbies You Can Turn Into Serious Cash If you enjoy concocting new recipes or whipping up cupcakes by the dozen, you have the potential to earn some serious cash. That's because food service ... you can turn your passion for pet care into an actual business opportunity. In some cities, for ... read more9 Hobbies You Can Turn Into Serious Cash If you enjoy concocting new recipes or whipping up cupcakes by the dozen, you have the potential to earn some serious cash. That's because food service ... you can turn your passion for pet care into an actual business opportunity. In some cities, for ... read more9 Hobbies You Can Turn Into Serious Cash If you enjoy concocting new recipes or whipping up cupcakes by the dozen, you have the potential to earn some serious cash. That's because food service ... you can turn your passion for pet care into an actual business opportunity. In some cities, for ... read more

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Making Money When The Party Ends

Friday, December 8, 2017 9:40 PM EST

It's all starting to feel like very familiar territory now…

Nothing financially bad can ever happen again. The stock market feels nice and cozy. People continue to make money. What's not to like when the price of assets can only go in one direction?

This is what it felt like in March 2000 before the dot-coms turned south. It was what it felt like in October 2007 before the S&P rolled over.

And that's what has me a bit concerned. The caution signs are starting to pile up.

No Fear Here

The Bloomberg headline said it all: "Retail Investors Just Made a Historic Move Into U.S. Stocks."

TD Ameritrade's proprietary measure of investor sentiment, culled from analysis of trading activity and customers' accounts, hit an all-time high — the "largest single-month increase ever" — and the brokerage's chief market strategist took note with this understatement: "The retail investor has become a bit more of a believer."

Another sign popped up on CNBC a few weeks ago with the headline "No Fear Here." An E-Trade survey of its customers hit a bullish extreme, with a record 71% of its high-net-worth individuals (those with $1 million or more in their accounts) expecting the fourth quarter to end higher than it started. Clearly the expectation among them is to continue to make money being long in the market.

What about the so-called "smart money"?

They're taking money off the table and sounding the alarm:

Bank of America Merrill Lynch said in a bearish warning note Wednesday: "Investors no longer fear risk but love it."

Carl Icahn stated a few days ago: "I really think even though earnings are going to be very good … I just think this thing has gotten into a euphoric state."

Goldman Sachs notes that valuations across nearly all market classes are at their highest in 117 years.

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Source: Making Money When The Party Ends

Meet The #Woman Changing The Way We Think About Lingerie

Meet The Woman Changing The Way We Think About Lingerie When Cora Harrington first started blogging about lingerie in 2008 it came as part necessity, part passion project. Harrington wanted to purchase some lingerie, but couldn't find any real review sites that would help guide her purchase. So she started ... read moreDiamonds Do Good: Sharing the Wealth "I don't think the diamond industry markets its good deeds enough ... Orem Lyman stresses that the organization is not only about financial support. "We want to change the narrative surrounding the diamond industry," she says. read moreHere's the incredible story of what we can learn from a man who forgave terrorists who tried to kill him think and ponder how we're handling disappointments and conflict. "In the end, your actions made it ever-clear that you don't deserve to share this earth with good men and women. If I'm being honest, I'm glad both of you have moved toward God's ... read more

The Daily 202: Alabama's desire not to be embarrassed may be the best thing going for Doug Jones And we have come a long way ... Franken's lead and think about resigning. "[Al Franken] felt it proper for him to resign," the Vermont senator said on NBC's "Meet the Press." "Here you have a president who has been accused by many women of ... read morePeople think a famous Victoria's Secret model is quitting after posting a cryptic message Adriana Lima has been a Victoria's Secret Angel since 1999, but fans think a recent cryptic Instagram post ... My job puts me in such big pressure to look a certain way, I was thinking, how we woman have to carry so much… I am tired of the impositions ... read moreDonald Trump Accusers List: 16 Women Alleging Sexual Misconduct In October, at another briefing, Sanders was asked if the women are "lying," and she responded, " "Yeah, we ... way that Mr. Trump greeted people." Zervos says that Trump called her up when she returned home from that meeting and asked her to ... read moreMeet the supermodel who is changing how the retail industry treats plus size women Graham talked to Business Insider ... "I think things are changing sloooooooowwly," she said. "But I think there's a huge gap that we still need to conquer." "I thought it's really sad," she said. "We're making history either way, and I actually met ... read moreMeet the Women Who Created #BlackLivesMatter As Fun Fearless 50 honorees who inspire us, Cullors, Garza, and Tometi spoke with Cosmopolitan about what inspires them to push for change ... we weren't going to allow our stories and the stories of black women to be erased. Tometi: I often think ... read moreWoman has crescent-shaped eye damage from viewing solar eclipse "Solar filters that meet ... in a way we've never seen them before, and that often precedes treatments," Deobhakta said. "There is no treatment on the horizon, but the horizon is only seen when you're able to see it, and I think that's what ... read moreRohingya women say they've been raped by Myanmar military Is the official White House position that all of these women are lying?" Sanders: "Yeah, we've ... the think tanks that work with and get funding from industry. CSIS launched a new series of events this year exclusively on climate change, with foreign ... read more

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Source: Meet The #Woman Changing The Way We Think About Lingerie

#Indian #Food #Bloggers Earn as Much as 20 Lakhs. A Month.

Indian Food Bloggers Earn as Much as 20 Lakhs. A Month. With the advent of the digital era, blogging which used to be a mere hobby or time pass has turned into a serious business for some. Not many years ago, we barely knew even one blogger emerging into the realms of popularity. But now, it's not only ... read moreTNS-ET Mood of the Middle Class survey shows India is still willing to bet on the Modi horse Meeting the Indian electorate's high expectations is well-nigh impossible. Not merely because of the sheer range of demographics, but also because the changes necessary to make good on this ... ranging from Rs 3 lakh to Rs 20 lakh is keeping the faith ... read moreSanskrit as a language of science The topic which I have chosen to speak on today is 'Sanskrit as a language of science'. I have chosen this topic ... The number 1,00,000 is called a lakh in the Indian numeral system. 100 lacs is called one crore, 100 crores is called one arab ... read more

India monsoon blog: Rains wreak havoc in Gujarat, NE; rescue operations underway Thank you for reading the India monsoon blog! The monsoon arrived ... But have you ever heard of so much water on the roads that you can fish? Check out this hilarious post that's viral on Facebook, or a food vendor catching a big fat fish in Kandivali. read moreIs the Indian Consumption Boom Over? The story of the last 10 years has been that of an incredibly shining India and much ... Indian area received less than normal rainfall. India considers it a drought when the full season rainfall is less than 10% of normal, and covers more than 20% of ... read moreFood Blogging Turning Into A Serious Business Narrowing down the blogger's world, food blogging is something ... is starting out from scratch. On average Indian bloggers earn anywhere from a mere rupees 5-6 thousand to as high as rupees 15-20 Lacs per month. "Initially, say for a period of 6 to ... read moreM&M Financial To Double Housing Loan Book In Three Years India's Rate Easing Cycle Still Not Over, Says Money Manager Ashburton Solve The Indo-American Food ... previous 20 years. Everything happened in this two years. We came in from a bad monsoon and had demonetisation impact. There is so much cash out ... read moreIn praise of refugee chefs: They came from Syria, but they represent an American ideal His dad sometimes worked multiple jobs, sleeping in his car between shifts, to make sure the ... or in the Thai and Indian restaurants in large cities and small towns across the country. Compared with these other cuisines, Syrian food doesn't have ... read moreDiabetes diet tips by celeb nutritionist Rujuta Diwekar This Word Diabetes Awareness Month ... these are only used by the food industry to make heroes and villains of certain ingredients and then sell detoxes. They then make new heroes and villains the next season. There is so much more to food, the emotions ... read moreBREAKING NEWS: Prince Harry and Meghan Markle to marry in the spring after he proposed earlier this month as the Queen says she is 'delighted' for the divorced American actress ... The much ... blog, The Tig, they became friends and Priyanka has publicised photos of them together — including one where they drank cocktails together in a dimly-lit bar in Los Angeles. For her part, Meghan shared a picture of herself and the Indian ... read more

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Source: #Indian #Food #Bloggers Earn as Much as 20 Lakhs. A Month.

Hackers Make Off With $70 Million in Bitcoin: LIVE MARKETS BLOG

By Tony Owusu

 | Dec 7, 2017 | 4:10 PM EST

Here's what happened on Wall Street Thursday, December 7.

The Nasdaq led the averages higher Thursday, closing the day up 0.54% while the Dow and S&P snapped out of their malaise to close trading up 0.29% and 0.3% respectively. ...882 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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Source: Hackers Make Off With $70 Million in Bitcoin: LIVE MARKETS BLOG