#Facebook’s ad #Network for third parties will extend to desktop as well

Facebook's ad network for third parties will extend to desktop as well In a major expansion of the Facebook Audience Network (AN), Facebook has announced that it is expanding its ad network to desktop ... video content on third party apps and sites across mobile and desktop, including video publishers like USA Today Sports ... read moreFacebook goes after Google as it expands its ad network to video and desktop Facebook hopes that its focus on personal, rather than cookie, data will help it convince brands to spend their display ad ... network will extend this success by scaling campaigns into third-party environments. And by bringing the network to desktop ... read more

Facebook extends video advertising to Audience Network New Delhi: Don't be surprised if while reading a fashion piece on a digital publication you end up checking a Maybelline video ad ... Network on Tuesday. Audience Network is a collection of third-party apps and sites that advertisers can use to extend ... read moreFacebook Debuts Retargeted Ads On Instagram, Tests New Travel Ads Marketers can also extend "Dynamic Ad" campaigns to Facebook's Audience Network, which displays ads on a number of third-party apps and mobile websites ... Although most online purchases still happen on desktop, more and more purchases are being ... read moreBye, Bye Cookie: Microsoft Plots Its Own Tracking Technology to Span Desktop, Mobile, Xbox Microsoft's cookie replacement would take what's already possible on desktop web browsers with third-party cookies and extend it to new devices like smartphones and connected TVs. For example, digital music video network Vevo could run a restaurant ... read moreSecurity Sense: You're Responsible for the Third Party Services and Code You Use The dependencies of modern websites extend far further than that on the server, often embedding various third ... to hear "well, we let an ad network run whatever code they liked in an iframe and they sold advertising to a malicious party and that ... read moreLacking User Growth, Twitter Advertisements Extend to Other Apps' Audiences With the Twitter Audience Platform, Twitter is that ad network, which means it doesn't have to split the ad money with another party -- it's just Twitter and the publisher. Twitter's Audience Platform will only extend Twitter ads such as videos ... read moreHow an 'oddball' team created one of Facebook's biggest threats to Google The social network also feeds ads to a bunch of other apps and mobile websites through what it calls the "Facebook Audience Network." "FAN" lets brands extend their Facebook ad campaigns ... for monetizing third-party publishers." read moreAnalyzing The Impact Of Amazon's Departure From Google's Search Network Two years ago, partners contributed around 27% of text ad clicks on desktop, but that has fallen to about 21%. No matter how you slice the results, the share of traffic produced by the search network has ... Google ads on third-party sites, the impact ... read moreThe Publisher Impact Of Facebook Exchange And Ad Network A Facebook ad network, on the other hand, might have a slightly positive impact to publishers. I say slightly, because while Facebook may well increase demand for standard display ad units on third-party publishers ... to seed or extend their own direct ... read more

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Source: #Facebook's ad #Network for third parties will extend to desktop as well