What #Google’s Native Ads Say About the Future of Content #Marketing

What Google's Native Ads Say About the Future of Content Marketing Content marketing ... The new ads should allow content marketers to easily do retargeting on native. For example, marketers can drive traffic to their content hubs via an expensive acquisition channel with great targeting (say, LinkedIn). read more15 Marketing Tools You Need to Dominate Your Social Strategy And videos like these should absolutely be part of your social marketing strategy. Native video ... creating visual content is one of the top priorities for marketers. Over 50 percent of marketers surveyed intend to add it to their future marketing ... read moreThe What, Why, and How of Native Advertising But what is the difference between content marketing and native advertising? According to a recent report by FaR, commissioned by Adyoulike, 83 percent of UK agencies say they are including ... messages from Friskies in future. How much should I invest? read more

12 Questions With Elliott Murray In your opinion, what is the future of social media ... What would you say the biggest obstacle is in the field of social media marketing? I think the biggest issue is that if you don't use the native ad formats provided by the platforms and you are ... read moreTom Goodwin: The future of retail is everything being shoppable Even companies touted as being 'vertically native digital brands' are rarely such ... While washing machines that order their own powder are a well-known near-future concept, retailers advertising products to you based on your home temperature pattern ... read moreProgrammatic Delivery: The Future of Content Marketing and Promotion? The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz ... say this is the natural extension of the currently rudimentary opportunities presented by the 'native advertising ... read moreBig data, algorithms and the future of advertising On one hand, the digital footprints which everyone creates offers new insights to advertisers into what we truly want which can be more accurate than what we say on ... the rise in content marketing as well as other strategies like native advertising ... read moreHere's Why Brands Love Unbranded Vertical Content "The content can suggest strategies for fitting in these workouts and later drop in an ad for your product. It's a very powerful strategy when executed well." The ultimate goal of UVC, says Deborah Goldring, an assistant professor of marketing at ... read moreThe podcast business playbook: What's the best way for a podcast studio to raise money? If you're wondering how the company is doing, the press release alludes to this opaquely, as is custom: "In the past year, Gimlet doubled listenership, revenue, and output of Gimlet Creative, the company's in-house advertising arm and content studio." read moreWhat is Native Advertising? If you were to ask for the most straightforward answer to the question, "What is native advertising ... Native advertising was developed to combat both of these issues. By looking like the content around it, native advertising camouflages the marketing ... read more

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Source: What #Google's Native Ads Say About the Future of Content #Marketing