What #Google’s Native Ads Say About the Future of Content #Marketing

What Google's Native Ads Say About the Future of Content Marketing Content marketing ... The new ads should allow content marketers to easily do retargeting on native. For example, marketers can drive traffic to their content hubs via an expensive acquisition channel with great targeting (say, LinkedIn). read moreThe What, Why, and How of Native Advertising But what is the difference between content marketing and native advertising? According to a recent report by FaR, commissioned by Adyoulike, 83 percent of UK agencies say they are including ... messages from Friskies in future. How much should I invest? read more15 Marketing Tools You Need to Dominate Your Social Strategy And videos like these should absolutely be part of your social marketing strategy. Native video ... creating visual content is one of the top priorities for marketers. Over 50 percent of marketers surveyed intend to add it to their future marketing ... read more

12 Questions With Elliott Murray In your opinion, what is the future of social media ... What would you say the biggest obstacle is in the field of social media marketing? I think the biggest issue is that if you don't use the native ad formats provided by the platforms and you are ... read moreChart of the week: Which online video ads are playing all the way through? What are the key dos and don'ts for native advertising ... asked to predict the future, and many people are eager to hear what he has to say. 9th Aug 2017 Features License to thrill Larry Sommers, vice president of Meredith Content Licensing, and ... read moreMeet Viacom's Nine 2017 Cynopsis Rising Stars integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue. Tenure: Since I graduated from college a little over five years ago. I like to say I'm Viacom born ... read moreBig data, algorithms and the future of advertising On one hand, the digital footprints which everyone creates offers new insights to advertisers into what we truly want which can be more accurate than what we say on ... the rise in content marketing as well as other strategies like native advertising ... read moreTom Goodwin: The future of retail is everything being shoppable Even companies touted as being 'vertically native digital brands' are rarely such ... While washing machines that order their own powder are a well-known near-future concept, retailers advertising products to you based on your home temperature pattern ... read moreDo You Know What Native Advertising Looks Like? It's a controversial practice, as it uses ads that look like normal editorial content. Did you know that advertisers are sneaking ads in this way? Do you know how to spot native advertising? And what will the future hold for this form of marketing? read moreProgrammatic Delivery: The Future of Content Marketing and Promotion? The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz ... say this is the natural extension of the currently rudimentary opportunities presented by the 'native advertising ... read more

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Source: What #Google's Native Ads Say About the Future of Content #Marketing