#Google and #Facebook must do more for brand safety

Google and Facebook must do more for brand safety With the great power that Facebook and Google have accumulated in online advertising comes great responsibility. For years they tried to play it neutral as platforms and not make editorial decisions. That's now changed dramatically as they have had to ... read moreMediaLink's Millard Lauds 'Leadership Position' Of Facebook On Brand Safety COLOGNE – Could it be that Facebook ... with more reliable data about their ad campaigns and implement new content rules, as Advertising Age reports. "I'm sure that Google and all the other players will be putting forth their own brand safety ... read moreFacebook Sets Up Guidelines to Address Brand Safety Concerns The social media giant called it part of its efforts to improve products/experience for all its users and creators/advertisers by bringing more "clarity ... widely seen as Facebook's efforts to avoid brand safety issues, which plagued Google's YouTube ... read more

Facebook moves to improve brand safety ... tools will make advertisers more comfortable. Is that enough to gain marketers' trust. Measurement and transparency issues have been troubling Facebook for the past year. Now, the company has introduced new brand safety tools and a set of guidelines ... read moreBusting antitrust myths about Amazon, Google and Facebook "Borders, JCPenney, Macy's — these brands ... with more goods at cheaper prices and, like Amazon to follow, by developing an impressive distribution system to facilitate these goals. But, to many people, size matters. "Google, Facebook, Amazon ... read more'Trust has been an issue': Facebook's ads take a sour turn Facebook is an advertiser's dream: a digital walled garden where 2 billion people hand over information about where they work, what schools they attended and what they like to do on the weekends. That's helped make the company a must-have for many ... read moreSheryl Sandberg: 'Facebook must bring people together to do good' "People are looking for brands and companies ... so many more connections to be made. It is not enough to just connect people; we need to make sure we are bringing people together to do good." See also: Twitter, Facebook, Google execs examine regulatory ... read moreFacebook Releases Ad Guidelines for What Content Is — And Isn't — Acceptable Facebook ... do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue," Grudin wrote, adding that "even if your content is eligible for ads, some brands and advertisers may choose to use brand ... read moreDigital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake What would you do with a $2.4 billion ... campaign reporting tool, Facebook vp of global marketing solutions Carolyn Everson says the social network remains steadfast in its commitment to brand safety. "There is nothing more important than marketers ... read moreFacebook moves to keep ads from running on objectionable videos The new policies, which closely mimic guidelines established by Google's YouTube, come as advertisers demand more ... for brand safety at GroupM, a media investment group for the advertising giant WPP. "What I think is different for Facebook is that ... read more

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Source: #Google and #Facebook must do more for brand safety