Monday, September 4, 2017

Back to the Future: 5 Marketing Predictions That Were Right on the Money

Great Scott!

Image via Tumblr

The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today's leading content marketing strategies for improving brand visibility and engagement.

Trends and predictions shape the world of both B2B and B2C marketing. They help us shift our marketing strategies to meet the needs of our customers and reach them in the right place and the right time. But not every trend survives the test of time.

Since our blog started in 2003, we've made some bold marketing predictions of our own. In this post, we're hopping into our time machine and traveling back in time to see which of our top marketing predictions hold true as we look ahead to 2018.

1. Mobile Search Will Explode

Predicted for the first time all the way back in 2008, the mobile explosion continues to happen. According to a recent BrightEdge report mentioned in Search Engine Journal, mobile traffic now accounts for 57% of all internet searches. But the most incriminating evidence that this trend will only continue is the fact that Google will start prioritizing mobile sites over desktop to reflect the change in search traffic.

What does this mean for marketers going forward? Companies in all industries and verticals will need to make the shift to thinking "mobile first". Because Google deems mobile as more important, your brand needs to see it that way as well. This means creating a custom, seamless user experience for your mobile traffic and optimizing all of your content with mobile in mind. See if you site has what it takes by taking our mobile SEO test.

2. User Intent Will Impact Ranking

This was one of our more recent SEO predictions, but it's not slowing down anytime soon. Google and other search engines have been taking engagement data into account. We saw this happen most recently with Google's implementation of RankBrain, a machine learning technology that factors in user intent data into Google's search results algorithm. For example, your page's bounce rate, time on page, and search result CTR affect your page's ranking in Google. Continuing off of the idea that engagement affects ranking, should Google team up with social networks, your social engagement could soon influence rank as well.

Looking ahead, this means that marketers need to create valuable content that drives those engagement metrics. Furthermore, we need to pay special attention to title tags and meta descriptions to make sure they engage searchers and inspire them to click. Your content won't help you much if no one enters through organic search results.

3. Channels Will Change

In our 2012 online marketing predictions post, we anticipated that where people consume our content will always be changing with the rapid growth of technology. And we weren't wrong. New social channels, search engines, and more are always popping up and dying off. For example, Medium, Reddit, and more, are new channels for content consumption and discovery.

Discovery is always changing, and as marketers we need to focus on the message we are creating more than the place we share it. As long as the content provides value, customers will find it regardless of the channel.

4. Selling Will Become Social

Another prediction from our 2012 marketing trends post was that the future of business development is social. With billions of people using social networks, brand interactions no longer happen solely on the company website or even in-person. Most interactions now happen on social media whether it's customer service, reviews, or inquiries.

On social networks, brands have multiple channels to attract new audiences, develop relationships with prospects, and inspire purchases through social media messaging and relevant content. From account-based marketing on LinkedIn to targeted advertising, there are several social selling tactics you can use to attract, nurture, and convert more customers.

5. How We Search Will Change

We mentioned voice search as a prediction in our 2015 SEO predictions post, but we hinted to the rise of voice search well before then. With the addition of devices like Google Home, Amazon Echo, and Apple HomePod, voice search will only continue to rise in use. And coupled with the enhancements that have already been made to search engines to accommodate for voice search, how users search on the internet is continuing to change.

For marketers, this means we need to rethink the optimization of our keywords, location, and more. Voice search is often done in complete sentences and questions, meaning the keywords we're currently targeting aren't being used. In addition, voice searches are three times more likely to be local based. But don't just take it from us. Find out what you need to know about voice search from Microsoft's Purna Virji.

Where We're Going, We Don't Need Roads

Predicting the future is a tricky business filled with uncertainty. But as marketers we still need to be quick to adapt and innovate. After all, the early bird gets the worm. Carve your own path and come up with new ideas by following our seven rules for fresh content marketing.


Source: Back to the Future: 5 Marketing Predictions That Were Right on the Money

Sunday, September 3, 2017

Reviving Your Old #Blog Posts (Part 4) – It’s Time to Monetize

Reviving Your Old Blog Posts (Part 4) – It's Time to Monetize | Latest News Reviving Your Old Blog Posts (Part 4) – It's Time to Monetize I'm continuing my series "Reviving Your Old Blog Posts." In this edition, we'll be talking about how to monetize your content. Links to the previous steps are at the end of this post. Now we get to the fun part ... can save you time and money. read moreRevive Your Old Blog Content I'm so glad I found this post! I'm SO pinning for later! The Content Marketer's Essential Guide To: The 21 Types of Content We All Crave [Infographic] - Discover 31 types of content that your audience doesn't tire of, always has time for, and wants to ... read moreHolistic Academic Advising and Its Impact on Student Retention by Namrata Murthy and Cheryl D. White Both Cheryl and Namrata are studying aspects of student retention as part of their dissertation research. This information is adapted from the presentation, "Holistic Academic Advising and Its Impact on ... as well as reviving your practice and making ... read more

Copywriting Contest: Write the Best-Performing Subject Line and Win We've written a lot (and I mean a lot) of subject lines, and we're taking a small part ... drop your very best subject line for the email above in the comments section of this post by Wednesday, March 28th, at midnight Eastern Daylight Time. read moreMotivation schemes can build long-term engagement "If employees know that by Christmas time they could have one or two presents for their ... "It's great to have the ability as an employer to log into a database to find your employees' details and send a personal message of thanks. read moreReviving Your Old Blog Posts (Part 4) – It's Time to Monetize - Do you want to make a living from your blog? In that case, you need your readers to either sign up for your list so you can market to them via email, or make them an offer directly in the blog post. read more

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Source: Reviving Your Old #Blog Posts (Part 4) – It's Time to Monetize

Making money off Sheriff Clarke?

A Super-PAC is making money fundraising off former Milwaukee County Sheriff David Clarke's name and the latter isn't happy about it. Styled as the 'Draft Sheriff David Clarke for Senate PAC, or political action committee, the PAC has raised nearly two million dollars in donations, yet has spent nothing on getting that idea out except through fund-raising. It all raises the question of 'why?'

According to the Daily Caller:

FEC filings show the PAC took in $1.97 million between January 1 and June 30, and spent $1.89 million during that same time period — $1.87 million of which went towards "operating expenditures."

The PAC has spent exactly zero dollars on "independent expenditures" — defined as money spent advocating for or against a candidate in an election — as of its most recent FEC filings.

 Clarke meanwhile, is livid about this group making money off his name for something he says will never happen, calling it 'scam PAC.'

Sharyl Attkisson, in her new book, The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote, calls PACS a pillar of the 'smear industrial complex,'  describing them this way:

Super PACs are a powerful campaign funding vehicle made possible through the January 2010  upreme Court decision known as Citizens United. Unlike a candidate's official fundraising operation, super PACs are not permitted to coordinately directly with a candidate, but they can collect unlimited political donations. What's more, the Supreme Court ruled corporations and unions can make super PAC donations.

Whether this one is engaged in disinformation smears so characteristic of the ones Attkisson described is unknown, but the Daily Caller (as well as leftist publications such as Mother Jones) has described its email appeals for money as racial and racist, which might amount to a smear against Clarke. At a minimum, it opens up a leftist narrative against him, seen here, here, here and here. Would such emails amount to smear disinformation? They could if the ownership of the PAC were unknown or had backing that was unknown.

The owner of the PAC, Jack W. Daly, however, is known, so it is possible his game really is to just persuade Clarke to run for Senate as he says. Political types, after all, frequently say they aren't running when they really are. The Daily Caller points out that Clarke is doing nothing that would suggest he is running howeveerr, because he is not meeting fat-cat donors or doing other things that signal a politician is running even when he says he is not.  Clarke hasn't disclosed what he intends to do since resigning his sheriff's post, but says he will announce his plans soon.

But if there's no chance Clarke is running, it would seem to be a mighty strange errand to keep raising money to say he can be persuaded, particularly if he vehemently opposes it. If you really liked someone enough to want to draft him into the Senate, wouldn't you be put off if he called your operation a 'scam PAC'? Wouldn't you feel bad? That Daly just keeps on going suggests something other than just liking Clarke is at the root of this operation. Yet if the aim is not to smear him, it could be to tap out his potential fundraising base or innoculate him from ever fundraising due to the ineffectiveness of the PAC. In which case, it would seem to be an organization that runs counter to Clarke's interests.

Another possibility for its existence may be to rent out email lists, as the Daily Caller reports, pointing out that Daly has done this in the past. In which case, it would be a money-making operation off Clarke's name which has no benefit to Clarke.

Or, it could take its raised cash and switch purposes, as some PACs have done. There is no evidence Daly has switched sides ideologically as some of them do, but not much is known of him.

What it appears to be here, is a new innovation in Washington Swamp games played by the smear establishment Attkisson described. Surely Clarke should have a veto to shut such an operation down if it doesn't act in his interests and it exists solely to make money off his name. Which may mean the Citizens United decision make see another appearance at the Supreme Court sometime in the future.

A Super-PAC is making money fundraising off former Milwaukee County Sheriff David Clarke's name and the latter isn't happy about it. Styled as the 'Draft Sheriff David Clarke for Senate PAC, or political action committee, the PAC has raised nearly two million dollars in donations, yet has spent nothing on getting that idea out except through fund-raising. It all raises the question of 'why?'

According to the Daily Caller:

FEC filings show the PAC took in $1.97 million between January 1 and June 30, and spent $1.89 million during that same time period — $1.87 million of which went towards "operating expenditures."

The PAC has spent exactly zero dollars on "independent expenditures" — defined as money spent advocating for or against a candidate in an election — as of its most recent FEC filings.

 Clarke meanwhile, is livid about this group making money off his name for something he says will never happen, calling it 'scam PAC.'

Sharyl Attkisson, in her new book, The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote, calls PACS a pillar of the 'smear industrial complex,'  describing them this way:

Super PACs are a powerful campaign funding vehicle made possible through the January 2010  upreme Court decision known as Citizens United. Unlike a candidate's official fundraising operation, super PACs are not permitted to coordinately directly with a candidate, but they can collect unlimited political donations. What's more, the Supreme Court ruled corporations and unions can make super PAC donations.

Whether this one is engaged in disinformation smears so characteristic of the ones Attkisson described is unknown, but the Daily Caller (as well as leftist publications such as Mother Jones) has described its email appeals for money as racial and racist, which might amount to a smear against Clarke. At a minimum, it opens up a leftist narrative against him, seen here, here, here and here. Would such emails amount to smear disinformation? They could if the ownership of the PAC were unknown or had backing that was unknown.

The owner of the PAC, Jack W. Daly, however, is known, so it is possible his game really is to just persuade Clarke to run for Senate as he says. Political types, after all, frequently say they aren't running when they really are. The Daily Caller points out that Clarke is doing nothing that would suggest he is running howeveerr, because he is not meeting fat-cat donors or doing other things that signal a politician is running even when he says he is not.  Clarke hasn't disclosed what he intends to do since resigning his sheriff's post, but says he will announce his plans soon.

But if there's no chance Clarke is running, it would seem to be a mighty strange errand to keep raising money to say he can be persuaded, particularly if he vehemently opposes it. If you really liked someone enough to want to draft him into the Senate, wouldn't you be put off if he called your operation a 'scam PAC'? Wouldn't you feel bad? That Daly just keeps on going suggests something other than just liking Clarke is at the root of this operation. Yet if the aim is not to smear him, it could be to tap out his potential fundraising base or innoculate him from ever fundraising due to the ineffectiveness of the PAC. In which case, it would seem to be an organization that runs counter to Clarke's interests.

Another possibility for its existence may be to rent out email lists, as the Daily Caller reports, pointing out that Daly has done this in the past. In which case, it would be a money-making operation off Clarke's name which has no benefit to Clarke.

Or, it could take its raised cash and switch purposes, as some PACs have done. There is no evidence Daly has switched sides ideologically as some of them do, but not much is known of him.

What it appears to be here, is a new innovation in Washington Swamp games played by the smear establishment Attkisson described. Surely Clarke should have a veto to shut such an operation down if it doesn't act in his interests and it exists solely to make money off his name. Which may mean the Citizens United decision make see another appearance at the Supreme Court sometime in the future.


Source: Making money off Sheriff Clarke?

Saturday, September 2, 2017

How to Manage Ads in #WordPress with AdRotate Plugin

How to Manage Ads in WordPress with AdRotate Plugin Banner ads are one of the most common ways to make money from your blog. Many bloggers use an ad management software to maximize their ad earnings without ruining the user experience. In this article, we will show you how to manage ads in WordPress with ... read moreBest Ad Management Plugin For WordPress To Make More Money Overall, AdRotate is another great ad management solution for WordPress that supports grouping of ads & rotating ads based on different conditions. Also, if you are looking to migrate ads from any existing WordPress ad management plugin, you can use the ... read more25 Essential WordPress Plugins to Monetize Your WordPress Website We already talked about this concept in another article that covered how to monetize your WordPress website. Here, we covered different ways to make money with a website from ads ... the plugins below, that is. ThirstyAffiliates is a management tool ... read more

Top 7 Directory WordPress Plugins You Didn't Know About feature packed and high-quality WordPress directory plugin that lets you create a variety type of directory websites including wedding sites, real estate portal, pets, vehicles dealers site, boats, bikes and cars site, classified ad listing website and more. read more4 FaceBook Instant Article Plugins That'll Help You Go Viral This plugin comes equipped with full support for ads and analytics and is designed to significantly improve your NewsFeed ranking and achieve better overall SEO. WordPress Instant Articles creates an RSS Feed for your WordPress site to manage all your ... read moreHow to Manage Ads Using Best WordPress Plugins and Solutions This post will tell you How to Manage Ads Using Best WordPress Plugins and Solutions ... This plugin can also help in managing banners, author photo/website widget etc. AdRotate is a nice plugin that makes ad management quite easy from your dashboard. read moreAdRotate Plugin: Ads Management Plugin for WordPress blogs If you are blogging to make money online, you would like to add some flashy banners in your blog sidebar and content area. If you own a popular blog, you much have some advertisers who are running banner ads on your blog. It can be very difficult and time ... read moreScan Campaign Detected Looking for Adminer Database Management Tool Adminer has been around for well over a decade, and because of its light size has been deployed on many servers and embedded in various plugins for popular CMS platforms, such as WordPress ... gain access to the database management interface or is using ... read moreHow to block adsense on specific pages? I don't use them and can't recommend any, but some kind of Ad management plugin may allow you to insert ads where you want them to be. Check them out at the Wordpress Plugins area. Search, research and you may find your answer. I had the same doubt. read more6 WordPress Ad Plugins to Set Up and Manage Your Ad Layout WordPress gives ... along with ads from servers (Google AdSense and others) and affiliate networks. AdRotate is all about keeping things simple. The plugins comes packed with easy-to-use and smart ad display and management features like grouping, rotation ... read more

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Source: How to Manage Ads in #WordPress with AdRotate Plugin

Millennial who banked $100,000: There are 2 big problems with mainstream money advice

Richard Meadows, 26, went from zero to six figures in just three years.

The New Zealand-native didn't bank $100,000 by following conventional money advice, he writes on his blog, Deep Dish: "It didn't take long to realize most mainstream money advice was mealy-mouthed bulls---."

There are two big problems with the advice you hear all the time, Meadows tells CNBC Make It: "The first is that it's just too unambitious and feeble."

26-year-old Richard Meadows banked $100,000 in three years

Courtesy of Richard Meadows

26-year-old Richard Meadows banked $100,000 in three years

He gives the example of the classic money advice that you should set aside 10 to 15 percent of your income: "It's technically true, but it's not really going to move the needle. It's not ambitious enough. If you're a young professional earning a decent income, you've got this massive opportunity in front of you. You could save half your income and retire in 10 or 15 years."

While mainstream money advice "is not wrong per se," he says, "there's just so much more that you can do, from my point of view."

After all, the richest, most successful people tend to think big and set their expectations unreasonably high.

The second big problem, says Meadows, is how we tend to approach saving money. The focus shouldn't be on "how to slash your grocery bill or how to reduce your power bill," he says. Rather, the focus should be, "why am I saving money? People can figure out the basics in terms of money-saving strategies and frugal tips, but what they're usually lacking is some sort of vision or dream to work towards."

You have to have a specific goal. Or, as Meadows calls it, a "why": "Your 'why' is going to drive any behavioral change. You're not going to make a whole bunch of changes unless you have something burning in your consciousness to work towards."

The goal could be early retirement, a nice vacation or a down payment on a home. And the more specific the goal, the better.

"Once you have something to work towards, then you can put strategies and systems in place to get you there," says Meadows.

As for what those strategies and systems may look like, check out Meadows' two favorites, both of which helped him reach the $100,000 mark.

Like this story? Like CNBC Make It on Facebook

Don't miss: 38-year-old retired millionaire: One simple habit leads to wealth


Source: Millennial who banked $100,000: There are 2 big problems with mainstream money advice

Friday, September 1, 2017

Reviving Your Old #Blog Posts (Part 4) – It’s Time to Monetize

Reviving Your Old Blog Posts (Part 4) – It's Time to Monetize | Latest News Reviving Your Old Blog Posts (Part 4) – It's Time to Monetize I'm continuing my series "Reviving Your Old Blog Posts." In this edition, we'll be talking about how to monetize your content. Links to the previous steps are at the end of this post. Now we get to the fun part ... can save you time and money. read moreRevive Your Old Blog Content I'm so glad I found this post! I'm SO pinning for later! The Content Marketer's Essential Guide To: The 21 Types of Content We All Crave [Infographic] - Discover 31 types of content that your audience doesn't tire of, always has time for, and wants to ... read moreHolistic Academic Advising and Its Impact on Student Retention by Namrata Murthy and Cheryl D. White Both Cheryl and Namrata are studying aspects of student retention as part of their dissertation research. This information is adapted from the presentation, "Holistic Academic Advising and Its Impact on ... as well as reviving your practice and making ... read more

Copywriting Contest: Write the Best-Performing Subject Line and Win We've written a lot (and I mean a lot) of subject lines, and we're taking a small part ... drop your very best subject line for the email above in the comments section of this post by Wednesday, March 28th, at midnight Eastern Daylight Time. read moreMotivation schemes can build long-term engagement "If employees know that by Christmas time they could have one or two presents for their ... "It's great to have the ability as an employer to log into a database to find your employees' details and send a personal message of thanks. read moreReviving Your Old Blog Posts (Part 4) – It's Time to Monetize - Do you want to make a living from your blog? In that case, you need your readers to either sign up for your list so you can market to them via email, or make them an offer directly in the blog post. read more

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Source: Reviving Your Old #Blog Posts (Part 4) – It's Time to Monetize

Player Character Blogging: D&D 5th Edition, Session 2

Image result for D&D urban encounters

(Ok, I did one serious post. Now I get to do a fun one…)

Last time, a slightly desperate conman who's down one soul, a heavy metal bard in league with the original party fiend, a wild magic obsessive let loose from Fantasy Catholic School, and the one honest cop in Braxtonshire were tasked with breaking up a drug ring in the Halfling Quarter.

Our first raid didn't go much better than the one in "The Buys," but at least we got dope on the table.

How will things go haywire this time?

In what is clearly a brilliant decision, we decide to split the party. Team Warlock, being more chaotic types who don't have a problem with trashing some dude's house, will case the Threenuts residence while the cleric/sorceror and the paladin stay at the crime scene until the City Watch shows up with a wagon to cart away all the drugs.

As Sera and Tomas casually stroll down the street, talking about the nature of how one sells or loses a soul in rather roundabout turns because Rhymer is a bit paranoid and Sera is too smart to give information without getting it, they case the joint. The Threenuts house is a "mid-fantasy modern" two-story affair with a partial attic on top, made of wood and brick with a grand front door (quite visible from the street and protected by a deadlock). There's no no clear backdoor, but a good Perception roll reveals a small cellar door in the back guarded only by a padlock.

Meanwhile, Lysander guards the ruins of the crack home, keeping a bunch of halfling looky-loos (in halfling culture, stories are the most important cultural and social activity, so having a good story about what happened is important) away. He notices at one point a human in the crowd, wearing a tall hat, but the man disappears into the crowd before he can do anything. Downstairs, Telfer is investigating the cellar's inventory of hard drugs instead of grappling with the moral consequences of murder. As the only one in the party with any kind of medical training, he realizes that the half of the mason jars which are lilac in color are Fantasy Heroin and the ones which are black in color are Fantasy PCP, but neither are of great quality. He's not sure what the smaller vials with the Hangtooth logo are.

Team Warlock returns to the group at the same time as a City Watch wagon shows up with Corporal "Donkey" Shane and Checkum Threenuts riding on it. Shane is shocked by the half-orc body and demands to know what's going on, with especial emphasis on that our orders were to avoid the loss of life. Lysander thinks about it for a moment…and describes the events of the raid on the crack home completely honestly. Despite that full accounting, Shane decides to racially/classistly profile Tomas as the shooter. With a stellar Persuasion check, Tomas carefully explains that he was attempting a non-lethal takedown of the guard, while at the same time using a superb Deception check to explain that the padlock on the cellar door was unlocked when we got there. Junkies, huh?

After this, we begin ferrying the drugs up to the cart. When we've got about half the inventory on the cart, Checkum drops a jar and the same fire that happened when Sera knocked over the jar during the raid bursts out. Suddenly half the inventory goes up like flashpaper, and the donkey is starting to freak out, threatening the rest of the evidence. Acting on some unconscious instinct, Tomas makes a hand gesture and the donkey falls asleep (first time casting Sleep; not the last). With the cart set to rights, Telfer discovers that the bottles have been enchanted to act like flashpaper, allowing for their quick destruction during a raid. The rest of the drugs are loaded onto the cart – very carefully – along with the body of the unfortunate half-orc guard, who is shielded from the extremely curious view of the crowd (and there is no crowd more curious than halflings) thanks to a timely Minor Illusion from Sera that prevents another riot.

At this point, Team Warlock takes Telfer to go do his sorcery thing and take a look at the Threenuts house. The clericomancer promptly casts Detect Magic and sees a whole host of Abjuration spells throughout the building, but not in the cellar. That's good enough for Tomas, who just barely cracks the rather well-made padlock on the cellar door, pocketing the padlock for practice later on. Unfortunately the cellar is full of purely mundane objects.The team moves on to upstairs…

Meanwhile, Lysander is giving Checkum the third degree about what he knows, now that his Chaotic party members are upholding their part of the bargain. Checkum is not the smoothest customer, so he draws a map to Hangtooth's hideout and tells the Paladin he knows the password, although he won't say the name out loud.

Meanwhile, the first floor reveals nothing more than a kitchen and dining room, a half-eaten plate of cookie, and some meaningless receipts in the secretary, although there is some silverware and some candlesticks for Jean Valjean to steal. And this is where everything goes wrong.

It turns out that the Checkums' relative lax home security is due to their having purchasing a Charlie system – a magical AI alarm system which detects us whether we pass our Sneak checks or no. Tomas tries to bluff the system with Deception and fail…at which point Charlie asks psychically whether he's undead because the scans don't show that Tomas is in possession of a soul. Tomas sweats nervously as the others hear this.

Figuring that we might as well ransack the place if we've been made, we make our way to the second floor, where we find out that the Threenuts have a murderous attitude to home security worthy of Kevin Macallister. The rogue almost instinctively hops over a trapped stair and avoids the spiked log trip, seeing three doors at the top of the stairs. Carefully checking the three rooms by having Sera use Mage Hand to open the doors remotely (Tomas learns how to use Mage Hand in the process), we avoid a poisoned dart trap…only to stumble into a magical trap that makes us walk with the loud squeaking sound of clownshoes. We also find nothing of any value.

Image result for clownshoes

With no use left for Stealth checks, we decide to check out the attic, where we realize that the alarm doesn't cover the third floor. This is because this is where the Threenuts matriarch and patriarch hide their illegal stuff, like a thieves' map showing various criminal hideouts, including Hangtooth's. Unfortunately, breaching the attic automatically teleports the Threenuts home.

We're now placed in the position of how to handle the parents of a kid who hired us to trash his house, while technically on the City Watch payroll. Tomas and Sera decide to bluff the parents, pretending that we were friends of Checkum. Telfer decides to jump out of the third story window, and rolls very very badly on his Dex saving throw, damaging himself badly as he hits the ground. Sweating slightly but smile perfectly intact, Tomas and Sera successfully manage to bluff the parents (Sera succeeds slightly too well, convincing the father so well that she's an age-appropriate friend of Checkum that he starts to look a little too interested)…up until Charlie speaks up and contradicts our story.

We book it out the door at top speed, and keep going once we reach the wagon (although thankfully by this point, Lysander has successfully interrogated Checkum to fin out that the password is "winterthistle") and don't stop until we're out of Tinytown. As he runs, Tomas experiences resentment of magic more strongly than he has ever before; as far as standard thievery goes, he did everything right and the magic completely invalidated all of it without any ability to counteract this. This burning sense of justice leads him to make a silent vow that he's going to find some way to level the playing field…

After the obligatory "Yackety Sax" montage, we manage to make our way back to the city to a dive bar we don't normally visit to examine the map…which is written in Halfling. Neither the rogue/warlock, the bard/warlock, or the paladin speak Halfling, but thankfully the cleric/sorceror did learn Halfling at Fantasy Catholic School and he points out a hideout on the side of a hill mound labelled Hangtooth and the word "Blackacre" written next to it.

The group decides to go for Hangtooth's lair…once we visit a temple of Sukkoth to get the dread Curse of Clownshoes removed. (Tomas takes every pamphlet there on the off-chance that it might say something about the soul, much to the surprise of the cleric manning the night shift.)

Once night has falled, the party creep out to a rocky outcropping that overlooks the Halfling Quarter. Tomas sleeps the guard dogs outside and we quietly make our way down a long cavernous hallway with a strange crease running along the top, with a heavy-looking door at the end. We talk up to the door and a voice on the other side demands the password. We reply "Winterthistle," which turns out to be an old password and the crease opens up and two human rogues drop down on top of us.

Thankfully, we are much better at fighting than passwords, and the rogues in question get dropped in quick succession, with Sera Hexing and Eldrich Blasting one of them, and Tomas sneak attacking the other one. Lysander and Telfer stabilize them, remembering that we're not supposed to kill anybody. This time, when we knock on the door, we give "Blackacre" as the password and either because that's correct or the gnome inside doesn't want to mess with us anymore, we're let inside.

A long hallway leads to a wooden door and the "hangout" room of the den, where four rogues are playing poker around a table when we walk in. More fusticuffs result: Lysander's shield saves Tomas from a nasty stab, while Sera Eldrich Blasts one; Telfer casts sleep, and two out of the three remaining rogues fall asleep. The remaining rogue attacks Telfer, but Tomas Eldrich Blasts him. At this point, Sera successfully intimidates the guy into surrendering and we move on to the next room.

This room is the drug gang's storerooms, and we find large stores of both the mason jars and the vials – Tomas hands one to Lysander so that a suspicious fire can't wipe out all the evidence. We also find a chest which, after Tomas has been next to it for five seconds, turns out to be unlocked. The party splits 160 gold.

In the next room, we see an old goblin woman stirring a huge cauldron. When she turns around, the kindly visage does indeed have a large hangtooth! After saying something cryptic about her drugs not being magical at all, Hangtooth summons a lion and we go into combat.

Lysander takes a swing at the lion and misses, but thankfully Tomas' Fey Presence successfully Frightens the apparently cowardly lion. Telfer casts Guiding Bolt, which helpfully marks the lion, which attacks him in response and misses due to having Disadvantage from being Frightened. Meanwhile, in the clutch play of the game, Sera successfully casts Tasha's Hideous Laughter on the powerful druidess Hangtooth and knocks her out of the combat repeatedly as our DM fails to roll well on Will saves. In the meantime, we've still got a lion to deal with: Tomas sneak attacks the lion, wounding it further, but the lion still has claws and no longer frightened, it hits Telfer for 18 points of damage, dropping him to the ground. Sera kills the lion with an Eldrich Blast, Lysander heals Telfer, and we have actually won!

And that ends Session 2!


Source: Player Character Blogging: D&D 5th Edition, Session 2