Thursday, December 8, 2016

Unprecedented Digital Ad Revenue Data Released To The Public

Unprecedented Digital Ad Revenue Data Released To The Public CARLSBAD, Calif., Dec. 7, 2016 /PRNewswire/ -- Google Certified Publishing Partner, Ezoic, announces the launch of a free, publicly available digital ad revenue index. The Ad Revenue Index is an aggregation of historical and real-time display ad earnings ... read more100 of the most exciting startups in New York City While the major marketing clouds handle only 1% of customer data and interactions, ActionIQ provides the only solution that scales to 100% of customer data, analyzes it at unprecedented ... and the Digital Public Library of America. Mic is a diverse ... read more

10 Trends That Defined Digital Marketing in 2016 The result for modern marketers is unprecedented agility and superior results ... The San Jose Sharks employed Facebook's ad targeting capabilities to earn 33 times more revenue than what was spent on the ad. SiriusDecisions used Twitter targeted ... read moreDigital Payments Power Growth in Booming Asia-Pacific Financial Technology Landscape Notes Frost & Sullivan The Asia-Pacific Financial Technology (Fintech) landscape is witnessing unprecedented ... Big Data Analytics Capabilities: Harness big data opportunities to generate new profit sources by exploring new, innovative applications. "Digital payment will ... read moreThis investment bank presentation breaks down the complicated digital ad industry in 2016 After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released ... of revenue — highlighting its predictability of revenues and high operating leverage. The public ad ... read moreOut of Home Advertising Up 2% in Q3 2016 social and digital engagement better than any other advertising medium." OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources ... read moreAd-free CBC would send $158M in ad dollars to private media If Canada's public broadcaster went ad-free, private media in Canada would reap $158 million of its advertising revenue ... release of these numbers comes as parliamentarians and media outlets are sparring over the CBC's mandate and use of digital ... read moreTechnology Isn't the Answer to Surviving Digital Disruption | @CloudExpo #Cloud #Agile #DigitalTransformation There's a funny thing about digital transformation ... In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious ... read moreSelf-Service Analytics Is Replacing Traditional BI | @CloudExpo #Cloud #BusinessIntelligence Ad hoc reports ... Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Today we can collect lots and lots of performance data. read moreThe Daily 202: At acrimonious post-election conference, Trump and Clinton strategists agree only on anger at the media. Even then, not really. "The largest super PAC is called the media," said Trump digital director Brad Parscale ... according to new government data released at 8:30 a.m. (Ana Swanson) -- Trump tapped retired Gen. James Mattis to be secretary of defense, selecting a ... read more

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