Boycott forces #Google to reform its #Advertising policies

Boycott forces Google to reform its advertising policies Google, Alphabet Inc.'s main revenue engine, announced that it will change its advertising policies after several major brands removed ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism. read moreGoogle announces 'tougher' policies and hiring spree to prevent brand ads appearing next to extremist content as the YouTube advertiser boycott grows Google ... advertiser boycott of YouTube, after brands found their ads appearing next to hateful and extremist videos, with a plan to introduce "tougher" ad policies, increased controls for marketers, and a hiring spree to increase its capacity to review ... read moreGoogle responds to YouTube ad boycott: 'We can do a better job' The online advertising giant was summoned to appear before the UK government on Thursday after it found ads for taxpayer-funded bodies — such as the BBC, The Home Office, The Royal Air Force ... Google has begun a "thorough review" of its ads policies ... read more

Even more brands have joined a boycott against Google over ads on extremist videos Google now has a full-scale advertiser revolt on its hands. A host of British ... currently have duopoly control over the online ads market. Some leading industry figures have recognized that collective force among big brands is the only way to ... read moreAT&T, Verizon join Google ad boycott (MENAFN - AFP) AT&T and Verizon on Wednesday joined global firms pulling ads from Google, saying they did ... that it is "raising the bar for our ads policies to further safeguard our advertisers' brands." The boycott began last week after the Times ... read moreIrish brands pull ads from Google in fears over extremist content Core Media, Ireland's largest buyer of advertising ... Advertisements on the Google search network are not affected by the withdrawal. Senior Google executives have promised reform of its policies to allay fears. Chief business officer Philipp Schindler ... read moreJ&J Is The Latest Brand To Yank Its Google Ad Spend, But How Did We Get Here? The UK boycott of YouTube ... who had gleefully jumped aboard its high horse, telling Google to nix all of its ad spend, search included, rang back just a few hours later to, perhaps sheepishly, request that its search ads be turned back on. read moreThe Daily 202: CBO bombshell is going to force changes to health care bill including tax reform. "CBO officials are often political punching bags, but vitriolic attacks from top White House officials in recent days have the potential to erode the agency's standing at a time when its assessments of health-care policy ... read moreAd Agencies and Accountability We've begun a thorough review of our ads policies ... boycott of Google, but read between the lines about what is actually going on. For example, from Bloomberg: France's Havas SA, the world's sixth-largest advertising and marketing company, pulled i ... read moreFive most interesting search marketing news stories of the week Pinterest launches its Lens visual discovery tool to the US As we've reported on Search Engine Watch in recent months, Pinterest is continuing to evolve into a force to be ... also called on Google to review its advertising policies. read more

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Source: Boycott forces #Google to reform its #Advertising policies