Tuesday, May 16, 2017

More ads tran#Sparency for publishers

More ads transparency for publishers Publishers are the backbone of the open web—the content creators, journalists, amateur videographers and our go-to guides for information. Fifteen years ago, we decided to help publishers make money from their content by starting AdSense, our first ... read moreGoogle makes changes to AdSense in a bid to increase transparency for website publishers AdSense's new Policy Center will give publishers information about how many violations their sites have, what issues triggered ad removals ... the platform's policies and asked Google to be more transparent about how its moderation by people or ... read moreGoogle AdSense's content policy update is good news for publishers In fact, ad analytics platform MediaRadar estimated the issue ... Google's new AdSense policies should provide publishers with more transparency as well as a less-punitive response to content violations that might not be the norm for an entire website. read more

Google Makes AdSense Policies Clear to Publishers, Updates Technology (GOOG) The company said one of publishers' top requests is for ... many YouTube creators seeing a big decline in their advertising revenue, reported TechCrunch. YouTube creators have asked Google for more transparency, arguing the new controls hurt videos that ... read moreAlphabet Updates AdSense with More Transparency and Control Alphabet Inc.'s (GOOGL - Free Report) Google yesterday announced two changes in its AdSense advertising program. It unveiled a new platform that would help publishers better understand its policies against content violations and resolve violation issues ... read moreMarketing Update May: Print, Visual, Email, Digital Ads, avoiding Facebook and more Well, change has come again for many publishers, but this time it isn't some new social ... We've collected these display advertising statistics from a variety of sources. If you're unsure of the differences between the different types of display ... read moreWhy Publishers Need Dynamic Editorial to Win Back Reader Attention Similarly, in the Times' 2020 Report advocating for more graphics-driven storytelling, the editors lament a lack of expertise and tools to reach this goal. Here, publishers can also look at the ad playbook. The process for buying and selling digital ... read moreTechniques for Combating Digital Ad Fraud, Transparency, and Viewability If industry outrage isn't enough to accelerate the cleanup of digital advertising, an ultimatum from one of the world's largest advertisers should: Procter & Gamble has given agencies and publishers 1 year to develop "a transparent, clean and product ... read moreSmarter ads – how publishers can use context to beat the crash User-generated content-dominated publishers like YouTube are the ones suffering as marketers plot to retake control of their advertising buys. But it's not so simple. Both direct sold and programmatic advertising is ever more reliant on data ... read moreMore Transparency for Publishers we'll be able to stop showing ads on select pages, while leaving ads up on ... In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so ... read more

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